Earlier this year we celebrated the 25th Anniversary of the invention of the GIF file format by Steve Wilhite of CompuServe. The following video by PBS OffBook does a great job of telling this story:
From the practical “under construction,” to the silly LOL Cats, to the very artsy incarnations from INSA, these little scripts compel us to look. Now as to pronunciation, according to Wikipedia both”gif” and “jif” are acceptable with the OED.
Raven-ous says long live the GIF!

